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Do something good this Black Friday and buy yourself or a loved one some socks and we will donate 30% to The Ocean Cleanup. A Dutch initiative taking serious steps to massively reducing the plastic soup in our precious ocean. More info inside!
After participating in the crazy circus that is Black Friday over the past years, we decided to do it a bit differently this year. Black Friday is one of those weekends where we always had a double feeling. It's nice to sell more socks and as a relatively small brand we can surely use the extra sales to keep doing what we do. On the other hand Black Friday is a perfect example of mass consumption and in a certain way highlights what is wrong with our society. Our lovely planet is suffering and we have to do all we can to contribute to its saving. That's why we believe in good products that last and producing smart and sustainable.
For that reason this year we will be contributing the 30% discount we normally give during Black Friday to our consumers to charity The Ocean Cleanup.
Every year, millions of tons of plastic enter the oceans primarily from rivers. The plastic afloat across the oceans - legacy plastic - isn't going away by itself. Therefore, solving ocean plastic pollution requires a combination of stemming the inflow and cleanup up what has already accumulated.
The Ocean Cleanup, a non-profit Organization, is developing advanced technologies to rid the world's oceans of plastic. precious ocean.
The Ocean Cleanup is designing and developing cleanup systems to clean up what is already polluting our oceans and to intercept plastic on its way to the ocean via rivers.
Head to https://theoceancleanup.com for more information and to find out how you can help out. For starters you could purchase your holiday shoppings at Alfredo Gonzales and contribute to a healthier planet!