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"These cliches don't define us."
Corona aims to inspire Mexicans to overcome obstacles and challenges with new video ad 'The Wall'. In the video Diego Luna jumps and climbs over buildings throughout Mexico City followed by other inspired individuals. Poking fun at the president-elect, the video holds an honest message: break your mental frontiers and keep progressing.
Leo Burnett Mexico, is the creative agency behind the campaing 'Desfronterizate' of wich 'The Wall' is a small but important part.